Prospective strategy for Copyfix Inc Essay Example | Topics and Well Written Essays - 1750 words

Prospective strategy for Copyfix Inc - Essay Example A lack of communication will also result in management becoming distant from the shop floor, and this is where all the work is carried out. The lack of communication has manifested itself in the management area and the production area. For instance: A look at the organisation chart revealed that the departments were fragmented and isolated from the shop floor. This resulted in the decision making excluding those who knew the processes. This isolation also resulted in inter-departmental conflicts, as each department was not aware of the other's roles and responsibilities, which had led to a series of problems. There are no clear lines of communication between managers with each of them reporting to one individual, and so there really is not much scope for discussion. This organisation is lacking in strategy as decisions are not thought out and rather spontaneous. For instance, a proposal was put forward that 50% of profits go towards shareholders. This figure does seem too high, and there is no mention of any discussion about this issue or where this proposal came from. The main emphasis seems to be on making the shareholders and not on improving products they manufacture. A long term strategy that is focussed is therefore required to help with managing the cash flow problem, as profits have to be diverted to the organisation in the first instance. The lack of a strategy has also resulted in massive quality problems at this organisation, and as a manufacturing organisation, the importance of quality cannot be emphasised (Hall 1987). The organisation is due to pay penalties for environmental standards, as their equipment and production line did not meet the required standards. Whilst this is tied in with strategy, as in value and quality are not built into the process, it is also a communication problem as it has not been addressed and remained undetected. Failure to build in quality will result in financial wastage (Slack et al 1997) which the new executive board are keen to avoid. The previous board also stated that they were old and had been with the organisation for a while and this may have clouded their judgement and affected the organisation. This is a call for new management styles and leadership, and the organisation really needs to look at major changes. The chair of the executive board was rotated on a regular basis and this resulted in an approach to the strategy that was inconsistent as the chair was never stayed in post long enough to see any changes or projects carried through to completion, which impacted on feedback, as the organisation has no way of finding out how well their systems are. The short-term costs also do not build loyalty, trust and are a disincentive to team working (Bartol and Martin 1998). Sales and Marketing This organisation is not maximising its marketing and sales, which is what gets their product sold. The graphs indicate that revenue is evening out, which means it is time to innovate, by either improving the product or introducing a new product (Slack et al 1998). However, this ties in with quality and it is evident that the lack of quality assurance

Prospective strategy for Copyfix Inc Essay Example | Topics and Well Written Essays - 1750 words

Prospective strategy for Copyfix Inc - Essay Example A lack of communication will also result in management becoming distant from the shop floor, and this is where all the work is carried out. The lack of communication has manifested itself in the management area and the production area. For instance: A look at the organisation chart revealed that the departments were fragmented and isolated from the shop floor. This resulted in the decision making excluding those who knew the processes. This isolation also resulted in inter-departmental conflicts, as each department was not aware of the other's roles and responsibilities, which had led to a series of problems. There are no clear lines of communication between managers with each of them reporting to one individual, and so there really is not much scope for discussion. This organisation is lacking in strategy as decisions are not thought out and rather spontaneous. For instance, a proposal was put forward that 50% of profits go towards shareholders. This figure does seem too high, and there is no mention of any discussion about this issue or where this proposal came from. The main emphasis seems to be on making the shareholders and not on improving products they manufacture. A long term strategy that is focussed is therefore required to help with managing the cash flow problem, as profits have to be diverted to the organisation in the first instance. The lack of a strategy has also resulted in massive quality problems at this organisation, and as a manufacturing organisation, the importance of quality cannot be emphasised (Hall 1987). The organisation is due to pay penalties for environmental standards, as their equipment and production line did not meet the required standards. Whilst this is tied in with strategy, as in value and quality are not built into the process, it is also a communication problem as it has not been addressed and remained undetected. Failure to build in quality will result in financial wastage (Slack et al 1997) which the new executive board are keen to avoid. The previous board also stated that they were old and had been with the organisation for a while and this may have clouded their judgement and affected the organisation. This is a call for new management styles and leadership, and the organisation really needs to look at major changes. The chair of the executive board was rotated on a regular basis and this resulted in an approach to the strategy that was inconsistent as the chair was never stayed in post long enough to see any changes or projects carried through to completion, which impacted on feedback, as the organisation has no way of finding out how well their systems are. The short-term costs also do not build loyalty, trust and are a disincentive to team working (Bartol and Martin 1998). Sales and Marketing This organisation is not maximising its marketing and sales, which is what gets their product sold. The graphs indicate that revenue is evening out, which means it is time to innovate, by either improving the product or introducing a new product (Slack et al 1998). However, this ties in with quality and it is evident that the lack of quality assurance

Prospective strategy for Copyfix Inc Essay Example | Topics and Well Written Essays - 1750 words

Prospective strategy for Copyfix Inc - Essay Example A lack of communication will also result in management becoming distant from the shop floor, and this is where all the work is carried out. The lack of communication has manifested itself in the management area and the production area. For instance: A look at the organisation chart revealed that the departments were fragmented and isolated from the shop floor. This resulted in the decision making excluding those who knew the processes. This isolation also resulted in inter-departmental conflicts, as each department was not aware of the other's roles and responsibilities, which had led to a series of problems. There are no clear lines of communication between managers with each of them reporting to one individual, and so there really is not much scope for discussion. This organisation is lacking in strategy as decisions are not thought out and rather spontaneous. For instance, a proposal was put forward that 50% of profits go towards shareholders. This figure does seem too high, and there is no mention of any discussion about this issue or where this proposal came from. The main emphasis seems to be on making the shareholders and not on improving products they manufacture. A long term strategy that is focussed is therefore required to help with managing the cash flow problem, as profits have to be diverted to the organisation in the first instance. The lack of a strategy has also resulted in massive quality problems at this organisation, and as a manufacturing organisation, the importance of quality cannot be emphasised (Hall 1987). The organisation is due to pay penalties for environmental standards, as their equipment and production line did not meet the required standards. Whilst this is tied in with strategy, as in value and quality are not built into the process, it is also a communication problem as it has not been addressed and remained undetected. Failure to build in quality will result in financial wastage (Slack et al 1997) which the new executive board are keen to avoid. The previous board also stated that they were old and had been with the organisation for a while and this may have clouded their judgement and affected the organisation. This is a call for new management styles and leadership, and the organisation really needs to look at major changes. The chair of the executive board was rotated on a regular basis and this resulted in an approach to the strategy that was inconsistent as the chair was never stayed in post long enough to see any changes or projects carried through to completion, which impacted on feedback, as the organisation has no way of finding out how well their systems are. The short-term costs also do not build loyalty, trust and are a disincentive to team working (Bartol and Martin 1998). Sales and Marketing This organisation is not maximising its marketing and sales, which is what gets their product sold. The graphs indicate that revenue is evening out, which means it is time to innovate, by either improving the product or introducing a new product (Slack et al 1998). However, this ties in with quality and it is evident that the lack of quality assurance

Online Customer Service Essay Example | Topics and Well Written Essays - 2750 words

Online Customer Service - Essay Example However, as the businesses grew, information regarding each customer became difficult as a result of customer growth base. To cope up with the growing customer bases, marketing segmentation and customer grouping was started, where customers were put in slots that could fit into their needs. Grouping of customers and putting them into slots enhanced the expectations of customers, but this also compromises some other desires of the customers since other services are tailor made to groups, not individuals2. In order to meet these challenges, relationship management begun to surface in 1980’s where this idea was to work efficiently with a direct relationship with the customer. Most of the firms realized that this could make them to know more about their customers and provide services that were tailor-made to match their desires. By doing this, firms were able to add value to their customers and themselves. Relationship Management is a group of terms and methodologies that illustra te how businesses should endeavor  and  strive for quality customer service, long term relationship with customers, and provision of quality goods and services. The argument behind good customer relationship include, sense of control, reduction of risks, provide more security, feeling a sense of control and reduction of costs of being a custo The rise of social customer The rise of customer requires that companies should change into a fully fledged social enterprise that values openness and succeeds on the collaboration with customers. The livelihood of the social business is a combination of consistent and immediate flow of information which involves every employee and spans every level of the company3. This means philosophically the customer’s needs at the heart of the vision of the company so as to equip the entire labor force with the right tools so as to ensure that there is customer satisfaction either directly or indirectly. This means operationally that there is a n investment in systems, guidelines and training that will enhance immediate communication between the workers and customers. A social business will have to pay attention and engage a variety of media-email, telephone, mobile and web. Several customers are going for social media to research, rave and rant about their experiences. By amplifying and aggregating experiences of the customers, social media has the ability to either make or break the reputation of the company. Studies have indicated that over 40% of the adults use the web to share their complaints about the services and products. Social media has the ability to bring down the company into its knees if not well managed. Social media has pushed customer service to the front of tactical thinking.  In order to stay in the competition, it is extremely beneficial for companies to know about the needs of a social customer. Use of Social Media Companies in the contemporary business environment are moving closer to its customers , and have taken some steps in resolving the problems encountered by its customers. There is a massive opportunities for various companies in the social web4. Removal of communication obstacles between a business and its customers, social web maintains one-on-one, small-scale relationship with the customers contrary to the setting of large-scale